Hi everyone! I'm Gracie Kate, the proud owner of NOWADAYS. During my senior year of college, I took a leap of faith, bringing NOWADAYS to life. My lifelong dream of owning a business led me to start this journey without delay!

When you shop at NOWADAYS, you are not just supporting my dream; you are supporting a women-owned business. My mission is to curate a timeless + trendy collection for all! NOWADAYS offers high-quality, trend-setting pieces that stand the test of time, allowing our customers to embrace their individuality while effortlessly staying on trend, no matter the day.

I aspire to make NOWADAYS the go-to destination that brings confidence and empowerment into the lives of all who shop with us. Thank you for choosing to support my small business, NOWADAYS!